Our final blog for Barbara Nixon’s Introduction to Public Relations is to create a “Top Ten” list for the things we have learned this semester. I created a powerpoint in order to make my list more interesting.
Chapter 14- News Releases, Media Alerts, and Pitch Letters April 30, 2009
This chapter can be found in “Public Relations Strategies and Tactic,” the ninth edition, written by Dennis L. Wilcox and Glen T. Cameron.
These are the important points I read in Chapter 14 for my Introduction to Public Relations class.
- News releases are written by someone who wants to inform the public of an event, product, or company.
- These releases are sent to editors of news papers.
- This is the largest source that is published into a news paper.
- The key thing when writing a news release is to make sure the key message gets across.
- It is also important for the writer of a news release to reach the right audience.
- Publicity photos make news releases more interesting.
- The photos angle, lighting, and objects are important.
- A mat release is a news release but it has a featured angle.
- The featured angle can give tips or information on an object.
- A mat release is usually located in the food or travel section of the paper.
- Advisors let news papers know about events that are in the near future.
- Fact sheets are used to get the basic information.
- Media kits are folders that contain photos, releases, and all information about a company or product.
- E-kits are media kits put on a CD.
- The most costly thing about a media kit is the printing for it, so many journalists now put all their information on a CD.
- Pitch letters are ideas sent to editors on articles to write about.
- Publicity letters can be sent in five ways: mail, fax, e-mail, electronic wire services, and web pressrooms.
What was supposed to be a holiday in the Dutch community turned into a tragedy. During a Dutch parade to celebrate the Queen and her family, a black car drove through the crowd and then crashed into a monument. The driver, who is a 38 year old Dutch, told police that he was trying to hit the bus that the Queen and her royal family were on. The driver killed 5 people and injured 12 others. He was sent to the hospital with a head injury.
The queen gave a speech, expressing her sympathy to the victims and their families.
I think that it is sad that people dislike others so much that they would drive through a crowd to try to hit them. There are other ways to handle situations. The man who drove through the parade has never been in trouble with the law before and he does not have any metal disabilities.
I think this article is interesting because this report was posted so quickly. I think that it is very impressive how a reporter can get information out so quickly. This article already had quotes from bystanders and what police officers had said. There are videos posted of the actual event taking place. Technology is everywhere, and this proves it. People in the crowd videoed the car on their phone cameras and then sent them into news stations.
It is important to get information out quickly in order to inform the public. Letting people know might lead to more answers that the police have.
This blog is dedicated to my Intro to Public Relations class and the organization built into it. Barbara Nixon is the perfect teacher for this job because not only did she expose us to every aspect of public relations, but she went into great detail. I can honestly say that I have learned the most in this class than any other class this semester. Now, I might be bias to this class because it is my major, but Professor Nixon has made me realize that this is the field I want to pursue. This class explained each section thoroughly. Examples used in ever day life were given in order to better understand. Professor Nixon had an audio every Monday on questions about recent news events. This helped me to remember that public relations is all about keeping up in what is going on with the world. A client wants a professional who is well informed in every area.
Technology is extremely important in the public relations world. Professor Nixon taught her class with every type of technology available in order to give us a taste of them. She taught lectures with power point, slideshare, and youtube videos. She opened our eyes to Twitter and of course WordPress.
Allowing us to see various forms of how public relations is used within technology helped me understand the overall concept. I now know what is needed in order to be successful in this field. This class was the perfect introduction into a career of public relations.
As most have you have already heard on the news, there has been an outbreak of the swine flu in Mexico. The flu has now killed 150 people in Mexico and has effected 68 people in the United States. There has been one death from the swine flu in the Untied States. A Mexican toddler died while visiting family in Texas. A private school in New York has had 48 students with the swine flu symptoms.
Symptoms include fever, coughing, swollen throats, and trouble breathing.
I think the government is doing the right thing by taking precautions. This could turn into a serious case throughout our country. Cuba has stopped all flights to and from Mexico, and I think we should do the same. The children at the school in New York got swine flu from vacationing in Mexico. I do not think citizens should be able to go there because there is a risk that they could bring the flu back.
Although, experts have said that the swine flu does not come from eating pork, people are now scared to order it. Pork companies are losing a lot of business. Along with dealing with earth quakes and the swine flu, some countries are no longer ordering food products from Mexico. This country is suffering economically because of the out break of this illness.
Scientists say that they are 1/3 of the way to finding a cure. Once they find the right vaccine, they will have to test it, and this could take months.
Until the swine flu is under control, the economy in different countries will continue to decline. Companies are struggling.
News Releases April 29, 2009
In our Introduction to Public relations class taught by Barbara Nixon we discussed what needs to be in a news release in order for it to be properly formatted.
1. Letterhead with address
2. The words “News Release”
3. The words “For Immediate Release” or “Embargo”
4. Media contact information
5. Headline (and subhead)
10. Page slugs
11. Additional contact information
12. Boiler plate
13. End sign
News releases are sent out to announce an event or new product. The release can either be posted right away or can have a date
when it needs to be published later on. It is important to have these 13 points within a news release. Having contact information
for the company and the writer is important in case more information is needed. A page slug signals when a news release
continues on to a another page. It can either be seen as either a “-30-” or “xxx” or “###.” This tells the editor that the release is
also on another page. Another point that might be confusing to understand is “boiler plate.” This means that the writing can be
used over again. For example, the company’s history does not change so you can use it again and it does not change in the press
News releases are a great way to spread the word out to the public. You can write one months in advnace or send it in when it is time for it to be printed. The news release you write needs to be interesting and catch the editor’s eye so that it will be printed in the paper.
I have always been a “people person.” I love socializing and just plain being around people. I have lived in the same town my entire life, so I never really had to make friends. When I came to college I was worried if I would find a group of people that I could fit in with. Joining Alpha Delta Pi made it easier because there are 125 members. My friends at home are amazing, but now that we have all left and gone to different schools, we have nothing in common. I think that we all hung out because our parents were friends, we all attended the same church and schools. Now that we no longer have these in common, we have nothing to talk about. Sure, we can share stories, but it is not the same because we do not know the people that are involved.
The bonds I have made with people here are strong. I feel like I have known them my entire because we are so close. I have shared some of my darkest secrets with them, without a worry of being judged or looked down upon. I have become especially close with three young women here. These girls have made me laugh when I needed it the most. We can vent to each other and share stories that happened throughout the day. I can now honestly say that I have found my place here at school because I have a solid group of great friends.