Lauren’s Opinions

A small piece of my mind

Wag the Dog February 16, 2009

Filed under: Assignments — laurens918 @ 5:17 pm

wag-the-dog1. The characters in Wag the Dog are situational. They come up with ideas to boost the President’s numbers on the spot. For example, when the prisoner that they had to use as “Old Shoe” died, they decided to have an honorable funeral for him. Instead of finding another person to take his spot, they knew that the President would become more popular if they had a proper funeral for him. The people of America were so touched that the President moved up in the polls.

2. The PR practitioner was unethical according to the PRSA’s Code of Ethics based on his dishonestly. He did whatever it took in order to get the President re-elected. Some may see this as being hard working and respectable, but he should have been working for the good of the people instead of just the what helps the President. The entire country believed that there was a war. The movie producer and PR practitioner made the citizens belief work to their benefit. The country was in full swing with a non-existant war.

3. The logic behind the movie title, Wag the Dog is that the attention is focused on something else instead of the main situation that should remain in view. The made-up war took center stage right before the President’s re-election instead of the charges made against him. The voters of America forgot about the charges with the Firefly Girl, and instead focused on the war that the President seemed to be hadling very well.

4. In my opinion, I think that the PR practitioner has cast a positive and negative light on his role. The positive aspect is that he go the job done. He worked around the clock and succeeded in what he was hired to accomplish. On the other hand, he lied in order to achieve his goal. I feel that this has an extremely negative view on public relations. It might make clients distrustful and feel a little cheated out when it comes to fairness. Although the characters in this movie worked hard to help the President, I feel like it was not worth lying to the entire country. This movie puts a stereotype on public relations of doing whatever it takes to win, even if it comes to cheating its way to the top.wag-the-dog-2


Eras of Public Relations February 4, 2009

Filed under: Assignments — laurens918 @ 4:44 pm

     We met in groups and each discussed the section that we read. I read “The Next 50 Years” sections of chapter two.  This section was based on new technology that public relations specialists must keep up with. I chose this section to research because my career is in the future. I wanted to learn what to expect. Public relations uses a method called “social media,” which involves different site on the internet. 

      It was interesting to learn about the different eras throughout public relations. I was suprised that public relation tactics have been around for so long. It goes as far back as Pope Gregory XV using the word propaganda! I also learned that women have rescently become a major factor in public relations.  Women make up 70% of the public relations workforce.

     I have always known that technology such as computers and the internet make things easier in the every day life of a person, but I did not realize how helpful they were in public relations. Nothing can be done without technology. The boost in the economy in the early 90’s had a big increase in public relations. Companies and people had the extra money to advertise, thus needing public relations specialists.

     I would be interested in learning more of how public relations came into the world. I realize that men like Ivy Lee, Edward Bernays, and Moss Kendricks have made a major impact within the public relations world, but I would also like to learn of women who have influenced this community.  Women have become extremely active in today’s society, so I would like to know the influence they have had on public relations.


Twitter February 1, 2009

Filed under: Assignments — laurens918 @ 7:24 pm

twitter-2     For the past week Twitter has become part of my life. In the beginning I had trouble adjusting to the uses of Twitter. I was uncomfortable with “following” people and having “followers.” I did not understand the overall point of just writing brief thoughts.  After all, you are only allowed a limited amount of characters in each update. 

     As the week went on, I stopped writing posts like, “I’ve been doing homework for hours,” and “It’s time for dinner.” I began posting things that mean something to me. I posted the commerical that made me fall in love with traveling around the world. I began “following” FOX News, and this helped me keep up with the world. It seemed that whenever someone in my class would post a question, it would be answered withine ten minutes. This was amazing to me.

     Not only was I posting updates about my life, but my classmates were too. Twitter helped me get to know some of them a little bit more, without ever of having a conversation with them. People post things about their life, not just what they are doing, but what they find important. Questions were asked and answered.

     Although, Twitter is not my favorite website, I found it extremely interesting. It could become very addicting. Everyone enjoys learning things about other people and their lives. Twitter can help you learn up-to-date information, meet people, and maybe even obtain a job.