Lauren’s Opinions

A small piece of my mind

“Tribes” by: Seth Godin March 27, 2009

Filed under: Assignments — laurens918 @ 6:42 pm

seth-godin-21Our Public Relations professor had us watch a speech given by Seth Godin on his book called “Tribes.” Mr. Godin begins his speech by talking about how having more of anything is better. It is human nature to want more. I liked how he began showing pictures on the screen. They were funny, which kept me interested in what he was saying. His introduction discussed on how there is a shortage of leaders in the world today. Money, economic status, or race do not make a person a leader. Nothing stops someone from becoming a leader except themself.

Godin then began to speak on how it is human nature to want to belong. This brought him to define “tribes.” He stated that a tribe is a group of people that share something in common. Human beings like doing what other human beings are doing, thus resulting in a common interest. How many “tribes” do you belong to? I am a part of a sorority here at Georgia Southern, I attend a church, and I am on a softball team. Godin explains that there have been 3 main tribes since the beginning of time; church, work, and community. Everyone in each of these tribes have something in common. They are interested in the same career field, have the same faith, or reside in the same area.

There are thousands of tribes in the world. Anyone can start a tribe, and anyone can join a tribe.

Godin goes back to discussing leaders. Someone must “run” the tribe, yet he says he is picky about using the word “run” because no one likes to be told what to do. A leader must lead, the group. A leader must guide the tribe.

I enjoyed watching Godin’s speech. He was interesting and his topic made sense to me. Everyone is part of a tribe, so this was the perfect topic to speak on because everyone could relate.seth-godin

 

Seth Godin’s speech on his book “Tribes” can be watched at http://blog.mixergy.com/seth-godin-tribe/

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Chapter 3-Ethics and Professionalism

Filed under: Reading Respoonses — laurens918 @ 6:06 pm

Our Public Relations class goes hand in hand with “Public Relations Strategies and Tactics,” the ninth addition  written Dennis Wilcox and Glen Cameron.

Chapter 3 is based on the moral ethics involved in public relations. Professionals must be respectful to their clients, and follow the Code of Ethics. Be loyal and fair makes public relations more professional. Employees in the public relations field must continue to get trained throughout their career. Keeping up to date, helps the company to grow and succeed.

I found it extremely interesting that “Gifts of any kind, according to PRSA, can be contaminate the free flow of accurate and truthful information to the public.” (Page 89). So, if a potential customer sends flowers or food, is it considered a bribe to get better service, or maybe considered a form of payment? The book, gives an example of customers receiving laptops from Microsoft for being good bloggers. Other customers were then upset that they did not receive laptop. The company sending the computers was looked down upon because it seemed as if they were bribing customers to continues service with them.

In today’s times, public relations, journalism, and advertising are becoming connected and joined as one. These three fields are beginning to mold into each other. They need each other to succeed. In order for public relations to continue, the information must be advertised. This also deals with journalism in the way that spreads the word.

This chapter helped me to realize that ethics is important in the public relations work field. Professionals must stay up-to-date with technology and overrall knowledge. They must also be honorable in order to keep their accreditation.

 

Top 10 Things you should Know about Job Interviews March 2, 2009

Filed under: Assignments — laurens918 @ 4:41 pm

Today in our Introduction to Pulic Relations class, we discussed things we found important to know before you begin a job interview. Professor Nixon talked about her ten most important things to remember. These are the top 10 most important things I believe will help you get the job you desire. I decided on these as being most important from the facts I learned in class and by researching on the internet. I learned the mistakes I would NOT want to make by going to http://www.cnn.com/2008/LIVING/worklife/05/12/cb.interview.misakes/index.html

  1. Dress nicely. Appearances do matter. Men should wear suits and ties, while women should wear suit pants or skirts. It does not matter how the people working there are dressed. You do not work there at the moment, so you need to “dress to impress.”
  2. Prepare a resume that is crisp and clean. Add information that is important and suits the job you are applying for. If you list contacts for the employer to call, give your contacts a heads up. Let them know that you listed them on your resume so that they will be prepared for a phone call. The worst things that could happen would be for your contact to be caught off guard.
  3. While in the interview, turn your cell phone completely off. It would be terrible for your phone to ring. This is a common mistake, but by turning your phone off, you are showing that you are completely dedicated to this job interview.
  4. Research the company you are interviewing for. Knowing the background will help you become more qualified. It is a known fact, that a potential employee that knows the background of a company has a higher chance of getting the job then someone who did not research.
  5. It is okay to ask questions. This shows that you are interested.
  6. Prepare for questions to be asked to you. These may be situational questions, so be ready to state what you would/have done during a certain issue. It is better to act as if you have already received the job. Talk as if the situatuion has already happened to you.
  7. Always stand when someone walks into the interviewing room. It is important to show respect. Be sure to shake their hand firmly. If you have a name tag, place it on the right side of your chest. People shake with the right hand, so they will be forced to look at your name tag, thus remember it.
  8. No matter what happens during the interview, stay calm. This will show that you can stay in control during difficult situations. Professor Nixon gave an example of a women would had a dinner interview. She spilled spaghetti on her shirt, but acted as if it did not bother her. After she was hired, the employer stated that she was chosen over the other potential employee because she stayed calm and did not let it distract her during the rest of her interview.
  9. Make eye contact. This proves that you can hold a conversation and that you have confidence in yourself.
  10. Follow up every interview with a “thank you” letter. Be sure to spell all names correctly. Write a letter to each person you interviewed with, instead of a letter to the entire company. Writing a letter proves that you are respectful and responsible. It shows that you are truly interested in the job.