This chapter comes from our Public Relations book titled, “Public Relations Strategies and Tactics” the ninth addition. It is written by Dennis L. Wilcox and Glen T. Cameron.
This chapter is about how public relations deal with organizations. The different tactics are mentioned. I thought it was extremely interesting to rend the “blue section” titled, “The Trend Toward Outsourcing.” This section stated that the organization reaches out to outside groups for help, as do public relation groups. Outsiders are needed for their professional help. Many companies do not have the expertise they need for certain subjects within themselves. Advertising has become very popular. Hiring someone to only work on advertisement will help a company grow.
I think that Public Relations firms are amazing. They offer so many services to business. They handle situations such as research and evaluation, media analysis, and branding and corporate reputations. I think it is important for a company to have a great reputation in order to succeed. Customers will not want to deal with a group that does not have a great “face.” When I say face, I mean that a company must be up-to-date with technology and be able to handle any situations that arise.
There are advantages and disadvantages to using a Public Relations firm. The advantages cover issues such as a variety of skills and expertise and many resources. The disadvantages deal with a lack of full time commitment and the cost a good amount of money.