Lauren’s Opinions

A small piece of my mind

Chapter 6-Program Planning April 26, 2009

Filed under: Reading Respoonses — laurens918 @ 9:07 pm

The information from this can be found in “Public Relations Strategies and Tactics” ninth edition written by Dennis L. Wilcox and Glen T. Cameron.

Here some important points that are explained throughout chapter 6.

  • Planning is key when it comes to Public Relations. Organizing and strategizing will make things easier and more successful.
  • Prepare the facts. Set goals and target your audience.
  • Plan a budget and stick to it.
  • When planning a program, set a date in enough time to advertise.

Planning for an event or program takes time and effort. A team of people can work together to spread the word and make it the best it can be. Public relations is about the people. No matter what the program is, it can be the best with hard work and perfect planning.


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