In Barbara Nixon’s Public Relations class #2330 discussed our personal definitions on what “public relations” means.
My definition is: public relations deals with communicating information about an event or company to the public, whether it be through advertising or speeches.
We then watched a video with professionals giving their information. I took notes throughout the video and wrote down the facts on what PR professionals need to be with that I strongly agreed with. Here is the list I came up with.
- PR professionals need to know the next question the client is going to ask before they ask it. Being well informed with the facts while working with a client, will not only show that you are dedicated, but that you are intelligent.
- Professionals tell stories of past experiences. This shows that they can handle any situation that arises.
- Professionals adapt rapidly. They learn the style of the client so that they can work together to please them.
- Professionals have a backbone. They work to please the client, but also know when to stand up and voice their opinion in order to receive the best results.
- Professionals must be up-to-date with technology. I know I have written about this numerous times, but I find it to be very important.
- Professionals must have passion in what they do. Passion drives people to success.
- Professionals must be creative. They have to be able to come up with ideas that are “out of the box.”
- Professionals must know the client’s company well. Being well informed with the background of a company will help you get to know them, along with their needs.