Lauren’s Opinions

A small piece of my mind

What is Public Relations? April 28, 2009

Filed under: Responses — laurens918 @ 11:16 pm

In Barbara Nixpron’s Public Relations class #2330 discussed our personal definitions on what “public relations” means.

My definition is: public relations deals with communicating information about an event or company to the public, whether it be through advertising or speeches.

We then watched a video with professionals giving their information. I took notes throughout the video and wrote down the facts on what PR professionals need to be with that I strongly agreed with. Here is the list I came up with.

  • PR professionals need to know the next  question the client is going to ask before they ask it. Being well informed with the facts while working with a client, will not only show that you are dedicated, but that you are intelligent.
  • Professionals tell stories of past experiences. This shows that they can handle any situation that arises.
  • Professionals adapt rapidly. They learn the style of the client so that they can work together to please them.
  • Professionals have a backbone. They work to please the client, but also know when to stand up and voice their opinion in order to receive the best results.
  • Professionals must be up-to-date with technology. I know I have written about this numerous times, but I find it to be very important.
  • Professionals must have passion in what they do. Passion drives people to success.
  • Professionals must be creative. They have to be able to come up with ideas that are “out of the box.”
  • Professionals must know the client’s company well. Being well informed with the background of a company will help you get to know them, along with their needs.
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