Lauren’s Opinions

A small piece of my mind

Chapter 11- Reaching a Multicultural and Diverse Audience April 29, 2009

Filed under: Reading Respoonses — laurens918 @ 12:56 am

worldThis chapter can be found in “Public Relations Strategies and Tactic,” the ninth edition, written by Dennis L. Wilcox and Glen T. Cameron.

This chapter was my favorite to read because it was the most interesting. Reading about how public relations affects different groups intrigued me.

Beginning on page 279, there is a section based on the different age groups and how public relations is related.

Youth and young adults is the first section. This group includes Generation Y (those born after 1980) and Generation X (those born between 1965 and 1980). Facts such as the average Generation Y spends 23 years online and as much time seeing their friends in person as they do talking to them online.

The next section is about Baby Boomers. These people were born between 1946 and 1964. They are called “baby boomers” because this generation appeared after World War II when all the soliders returned from over seas. This generation cares about the world. They work hard for a cause.

The last section is about Seniors. These people are not easily persuaded. They volunteer often. They are better off than many think because they are good at saving money.

It is important to make sure that whatever you are working on in the public relations field is ethic. You would not want to offend anyone. Some professionals in the public relations field focus on a certain group. Advertising to  a certain race may help you gain the most business.

In today’s society, people watch television and get on the internet multiple times every day. They are constantly seeing advertisements.


Chapter 9- Public Opinion and Persuasion

Filed under: Reading Respoonses — laurens918 @ 12:26 am

This chapter can be found in “Public Relations Strategies and Tactic,” the ninth edition, written by Dennis L. Wilcox and Glen T. Cameron.

  • Public opinion is how the audience feels about the speech, product, or company.
  • There are different types of leaders.
  • One type is “power leaders,” who are those in formal leadership roles.
  • Another type is “informal opinion leader.” This type is leader within a group of peers. These leaders are admired and looked up to for this work ability.
  • Persuasion has been around since mankind. People persuade others on simple things like what to eat for dinner or what to wear.
  • In publie relations, persuasion can be used to solve issues within varying opinions.
  • Factors within persuasion are: audience analysis, source credibility, appeal to self-interest, message clarity, timing and context, audience participation, suggestions for action, content and structure of message, and persuasive speaking.


On page 241, there is a list of the ethics of persuasion. Here are the ones I found most useful.

  • Do not intentionally use specious, unsupported, or illogical reasoning.
  • Do not deceive your audience by concealing your real purpose, your self-interest, the group you present, or your position as an advocate of a viewpoint.
  • Do not advocate something in which you do not believe yourself.

I feel like the quote that describes the entire chapter is on page 241. It says, “Persuasive messages require truth, honesty, and candor for two practical reasons.”


What is Public Relations? April 28, 2009

Filed under: Responses — laurens918 @ 11:16 pm

In Barbara Nixpron’s Public Relations class #2330 discussed our personal definitions on what “public relations” means.

My definition is: public relations deals with communicating information about an event or company to the public, whether it be through advertising or speeches.

We then watched a video with professionals giving their information. I took notes throughout the video and wrote down the facts on what PR professionals need to be with that I strongly agreed with. Here is the list I came up with.

  • PR professionals need to know the next  question the client is going to ask before they ask it. Being well informed with the facts while working with a client, will not only show that you are dedicated, but that you are intelligent.
  • Professionals tell stories of past experiences. This shows that they can handle any situation that arises.
  • Professionals adapt rapidly. They learn the style of the client so that they can work together to please them.
  • Professionals have a backbone. They work to please the client, but also know when to stand up and voice their opinion in order to receive the best results.
  • Professionals must be up-to-date with technology. I know I have written about this numerous times, but I find it to be very important.
  • Professionals must have passion in what they do. Passion drives people to success.
  • Professionals must be creative. They have to be able to come up with ideas that are “out of the box.”
  • Professionals must know the client’s company well. Being well informed with the background of a company will help you get to know them, along with their needs.

The Masters 2009

Filed under: Personal — laurens918 @ 10:56 pm

This year I was able to attend a day at the Masters Golf Tournament in Augusta, Georgia. I went on Thursday, April 9, 2009, which was opening day of the actual tournament. I am not much of a golfer, but I got the tickets for my boyfriend’s birthday because he loves golf. Another friend of mine also got a ticket for that day. I had never even been to the Masters and was overwelmed with the beauty of the lawn. The flowers were all in bloom and it seemed as if every blade of grass was in perfect place. I was amazed at the fact that it was so quiet for the amount of people that were on the course. We walked around to the different holes, watching the players tee off. Hole 6 was my favorite hole because the audience could actually sit on the green while the players hit the ball. The players, including Tiger Woods walked two feet away from us. We spent some of our time going through the gift shops where I bought a hat for myself and brother, and my boyfriend bought a polo golf shirt and a couple of souvenirs for his family. We also toured the room where they hold the trophies and plaques of the winners. There were also small TVs that told interesting facts about past Masters. masters

If I had another opportunity to go back to the Masters, I would take it in a hearbeat. I suggest that you go if you ever have a chance. It was defiantly a great experience that I will never forget.


Elvis Presley

Filed under: Personal — laurens918 @ 9:33 pm

elvis1He is known as the “King of Rock N’ Roll.’ He is a cultural icon. He was a great actor, musician, and singer. Today, there are thousands of people in the United States impersonating him. Today, his songs are still played on the radio, and his movies have been turned into musicals. Today, he holds a spot in four music halls of fame, and during his time, he set records for highest concert attendance and record sales. Elvis Presley was born in Tupelo, Mississippi on January 8, 1935. Elvis was the man who integrated different forms of music, bringing all races together. Elvis’ concerts cannot be compared to others because of their originality. He influenced people during his glory days, and he is still influencing music today.

Elvis integrated different kinds of music within the songs he performed. He took jazz, blues, gospel, and country, and mixed them together. He came upon the music scene in 1957. This new version of music was popular with every race, which was uncommon during this time period. In the beginning of his career, many news papers called him a racist because they thought he was making fun of blues and jazz singers. They soon saw that his music was liked by all because of its mixture. His songs were catchy and easy to dance to. Presley’s music began the phenomenon of rock and roll. His music was like wild fire spreading across the entire country.

Elvis performed on stage like no other singer had before. His moves were very dramatic and inappropriate for this time period. Many believed that his moves were too suggestive, such as his first TV appearance, where he was only shown from the waist up because of these moves. He soon became known as a sex symbol for his era. Elvis could always be spotted in a leathered, jeweled outfit while performing, and he would often pull girls from the audience up on stage to sing with him. He had jet black locks and long side burns. His deep and distinctive voice made his song easily recognizable. His good looks and tan, fit body made him any girl’s “dream boy.”

Elvis never performed outside of the United States, yet he influenced the entire world. Elvis proved that it was possible for anyone to be successful. He was an average man. He came from a working-class family; he was drafted into the army and held odd jobs as a young man, yet he still managed to fulfill his dream. He is still influencing the world today with his movies and music. His songs are used for commercials and his famous quotes like “Thankyouverymuch” are used throughout conversations in movies and everyday life.

Although he continued to perform, the last years of his life were full of drugs and depression. Elvis and his wife of 6 years divorced in 1973, and he died on August 16, 1977 from an alleged accidental overdose. People still say that he is alive; he is alive through his music. Elvis changed the face of music by bringing people of different races together. In a time of segregation, he connected them. Pictures and songs of his are instantly recognizable. Elvis Presley will never be forgotten, not just because of his dress appearance and exceptional performances, but because of the impact he still has on the music society today.


Smoke Out for Lung Cancer April 27, 2009

Filed under: PR Connections — laurens918 @ 4:13 pm

(After learning about broadcasting in my Public relations course, I decided to try to write one myself. I am a member of the sorority, Alpha Delta Pi, and we were part of a fundraiser to help find a cure for lung cancer. )

Third Annual Smoke Out for Lung Cancerbbq

Fraternity, Delta Tau Delta and sorority, Alpha Delta Pi hosted the third annual Smoke Out for Lung Cancer BBQ dinner. The $4,600 proceeds of the tickets sold went towards research for lung cancer.

The dinner was held between 5 p.m. and 7 p.m. at the Recreation Center at Georgia Southern University.

Philanthropy Chair for Alpha Delta Pi, Jessie Joiner, was in charge of advertising the event around Statesboro. She hung flyers throughout Georgia Southern’s campus and set up times for groups to hand out pamphlets.

Joiner described the event, “Smoke Out will hopefully show people that philanthropy events are more than trying to take people’s money, but an easy, fun and delicious way for college students to impact other’s lives in huge ways.”

Members of the sorority and fraternity sold tickets to the Statesboro community. BBQ, coleslaw, baked beans, and a drink were included in the $5 meal ticket. Everyone who purchased a meal ticket was also entered in a raffle for gift cards to stores in the Statesboro area. 

 Delta Tau Delta prepared the meal. “We took turns staying up all night, stirring the BBQ and baked beans,” Delta Tau Delta sophomore David Rojas said. “It was awesome to have such a large hand in such a great event that helps spread information on lung cancer.”

 “I think it is a great event that will help out with lung cancer research,” Rojas said. “The event grows every year and by that we will be donating more and more money each year.”

 “Our goal is to not only raise money for research, but to also spread information on preventing lung cancer,” said Alpha Delta Pi President, Sarah Kammer, who has participated in the event all three years. 

 Smoke Out for Lung Cancer was started by a member of Delta Tau Delta named Paul Tenzel, in honor of his father, who was diagnosed with lung cancer three years ago.


Emergency Alert System April 26, 2009

Filed under: PR Connections — laurens918 @ 10:05 pm

messageYesterday, the 25th of April,  professor George Zinkhan, at the University of Georgia shot and killed three people outside a theatre. She killed his wife and two other men, who were all a part of a play at the theatre.  Zinkhan has not been seen since he dropped his children off at a neighbors after the shooting.

The police are continuing the search for Zinkhan. Since the theatre is so close to campus, the students have been alerted. I think that it is a fantastic idea to have students sign their cell phone numbers up to an alert system. This way, the campus/police can spread information quickly during an emergency.

While attending Georgia Southern University, I have received, e-mails, phone calls, and text messages from the campus reporting serious weather reports. If anything was to happen on the campus, we could also be notified quickly. With today’s fast growing technology, sending messages is a great idea. Almost everyone has a phone, and if you have not noticed, students around school are constantly looking at their phones. Lives can be saved with this idea. If you have not already signed your phone number/e-mail up for the emergency alert system, you should!